Ad for ring from Kix cereal

Ad for ring from Kix cereal
Ad for Atomic "Bomb" Ring from Kix cereal

Thursday, February 7, 2013

7 February 2013


Prediction: By the year 2000, we will be recording information directly onto the brain. Instant expertise will be possible, replaying a memory will be like reliving a thing and unpleasant memories will be erased.

Predictor: Arthur C. Clarke on the BBC TV show Horizon in 1964

Reality: Hmm. Sounds like the central plot devices in Joss Whedon's Dollhouse and Charlie Kaufman's Eternal Sunshine of the Spotless Mind.

If I recall correctly, neither of those stories ended well.

I don't know if anyone is even working on this kind of thing. From what little I know about brain research, this sounds way beyond our capabilities. There are certainly drugs that have amnesia as a side effect, but they cannot pluck out the bad memories from the good. The one thing that is getting clearer on the quantitative side of psychological research is that memory is not as good a recording device as we might hope.

I'm giving old ACC a big fat goose egg on this one, and that's probably good news for mankind in general.

Looking ahead one day... INTO THE FUTURE! It's the German chocolate company's turn to show us a glimpse of things to come, this time a strange sea battle... in the year 2000!

Join me then... IN THE FUTURE!

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